Michael Bonoffski, TMP, CDME

Senior Vice President of Marketing & Communications


Michael Bonoffski joined the Cabarrus County CVB in 2009 after starting his motorsports career with “The King,” Richard Petty at Petty Enterprises (now Richard Petty Motorsports) where he worked in marketing and licensing. He then joined Mattel Toy Company-Hot Wheels Racing where he held various management positions over the course of six years.

Michael is a 1996 graduate of Ithaca College where he received his Bachelor of Science in Sports Information & Communications and his Master of Science in Sport Management from West Virginia University in 1997.

In 2012, Michael was recognized by the Southeast Tourism Society as a member of the inaugural Forty for the Future class honoring travel’s leading talent. In 2013, he completed the Southeast Tourism Society’s Marketing College program and is certified as a Travel Marketing Professional.

Michael received a Certificate in Hospitality Marketing from Cornell University in November 2013 and also earned designation as a Certified Destination Management Executive (CDME) through Destinations International (DI) in July 2019.

Julie Hinson, TMP

Communications Manager


Julie Hinson graduated from the University of North Carolina at Charlotte in 2009 earning the degree of Bachelor of Science in Business Administration with a major in Marketing. In 2011, she began her career with the Cabarrus County CVB as a Travel Counselor. During her time in the Visitor Services department, Julie was promoted to Visitor Services Coordinator and later Visitor Services Manager before transitioning to the CVB’s Marketing team as Communication Manager in January 2013.

In 2016, Julie graduated from the Southeast Tourism Society’s Marketing College program becoming certified as a Travel Marketing Professional (TMP). She is also a graduate of the City of Concord’s “Concord 101” Citizen’s Academy program and a member of the Public Relations Society of America.

Sara Bair

Marketing Services Manager


Sara Bair joined the Cabarrus County CVB after completing an internship with the Special Events department at the Smithsonian National Museum of American History in Washington, D.C. Sara graduated from the University of Florida with a Bachelor of Science in Recreation, Parks and Tourism and a specialization in Event Management. During her time at UF, Sara was part of the Tourism, Recreation & Sports Management Honor Society and traveled to New Zealand for a sustainable tourism study abroad program.

Sara began working at the Bureau in February 2017 as Partnership Coordinator and was promoted to Partnership Manager in May 2018. She is currently enrolled in the Southeast Tourism Society’s Marketing College program working towards the organization’s Travel Marketing Professional certification.

Kristen Cranford

Destination Marketing Coordinator


With experience in customer service, project management and marketing, Kristen Cranford joins the Bureau as Marketing Coordinator, a new position added to support the marketing efforts of the CVB team. Kristen most recently served as Production/Account Manager for Concord-based Walker Marketing, Inc. working with many clients in the tourism industry.

Kristen is a graduate of the University of North Carolina at Charlotte where she earned her Bachelor of Arts degree in English and minored in Communications/Public Relations.