NC Travel & Tourism Coalition Celebrates Record-Breaking 2023 Tourism Spending, Commends Legislature for Strategic Funding Investment
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aerial view of track and field events happening at stadium
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Shoppers walk through Concord Mills, North Carolina's largest outlet and value retail shopping center. Concord Mills is located in Cabarrus County where 2023 visitor spending also reached a record high of $624.89 million.

Top Takeaway:
The North Carolina Travel & Tourism Coalition, of which Cabarrus County CVB President and CEO Donna Carpenter is a member, recently shared a news release highlighting record-breaking visitor spending in North Carolina.

 

September 5, 2024

NC Travel & Tourism Coalition Celebrates Record-Breaking 2023 Tourism Spending, Commends Legislature for Strategic Funding Investment

RALEIGH, NC – The North Carolina Travel and Tourism Coalition proudly announces that 2023 has set a new benchmark for the state’s tourism industry, with travel spending surging by 6.9 percent to reach nearly $36 billion. This milestone reflects the effectiveness of recent strategic investments made by the North Carolina General Assembly to promote the state as a premier travel destination.

In recent years, the General Assembly allocated $30 million in new funding to enhance North Carolina’s tourism promotion efforts. This commitment has played a pivotal role in driving growth across the state’s tourism and hospitality sectors.

READ THE FULL RELEASE

About the North Carolina Travel and Tourism Coalition
The North Carolina Travel and Tourism Coalition is dedicated to advocating for policies that enhance the state’s tourism and hospitality industry, ensuring that North Carolina remains a top destination for travelers from around the world.