Visitor Spending Increased by 8.7 Percent to $679.41 Million

CONCORD, N.C. (September 2, 2025) – Domestic and international visitors to and within Cabarrus County spent $679.41 million in 2024. The data comes from an annual study commissioned by Visit North Carolina, a unit of the Economic Development Partnership of North Carolina.

“From economic impact to enhanced quality of life, tourism benefits our community in a number of ways and we’re thrilled to see its continued growth in Cabarrus,” said Cabarrus County Convention & Visitors Bureau President and CEO Donna Carpenter. “We greatly appreciate our visitors, hospitality partners and all who contribute to our destination’s thriving tourism economy.”

With an increase of 8.7 percent from 2023, Cabarrus County had the 11th highest visitor spending growth rate of the state’s 100 counties.

“Tourism is vital in Cabarrus County, not just for those who visit but for those of us who live here as well,” said Steve Steinbacher, Cabarrus County CVB Board of Directors chair and owner of Cabarrus Brewing Company. “There’s a strong sense of pride that comes from seeing so many people want to visit and take part in all the experiences our area has to offer.”

2024 Cabarrus County Tourism Impact Highlights:

• The travel and tourism industry directly employs more than 5,014 people in Cabarrus County
• Total payroll generated by the tourism industry in Cabarrus County was $180.22 million
• State and local tax revenues totaled $43.94 million from travel to Cabarrus County
• Taxes generated by visitor spending represent a tax savings of $178.24 per resident
• Cabarrus County ranks 13th in total visitor spending among North Carolina’s 100 counties

These statistics come from the study “The Economic Impact of Travel on North Carolina Counties” which can be accessed at partners.visitnc.com/economic-impact-studies. This study was prepared for Visit North Carolina by Tourism Economics.

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About the Cabarrus County Convention and Visitors Bureau
As the official destination marketing organization for Cabarrus County, North Carolina, the CCCVB is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. We also represent and support the interests of the local tourism industry and promote public awareness of the importance of tourism. For more, visit CabCoCVB.com or connect with Explore Cabarrus on social media.

About Cabarrus County, NC
Cabarrus County is in south-central North Carolina in the Piedmont region, about 30 minutes north of Uptown Charlotte. The area encompasses five municipalities: the cities of Concord and Kannapolis, and towns of Harrisburg, Midland and Mount Pleasant. Known as a hub of engaging experiences, Cabarrus County is home to premier motorsports entertainment, shopping, family-friendly attractions, outdoor adventures, historic sites, charming downtowns and more. Learn more at ExploreCabarrus.com.

Media Contacts:

Julie Hinson
Cabarrus County CVB
JulieHinson@ExploreCabarrus.com
704-575-9379

LOU HAMMOND GROUP
Cabarrus@LouHammond.com