Jason Arnold
Jason Arnold joins Explore Cabarrus Sales Team
August 18, 2023
visitor impact data
2022 Visitor Impact for Cabarrus County, North Carolina
August 29, 2023
Jason Arnold
Jason Arnold joins Explore Cabarrus Sales Team
August 18, 2023
visitor impact data
2022 Visitor Impact for Cabarrus County, North Carolina
August 29, 2023

CONCORD, N.C. (August 23, 2023) – The official destination website of Cabarrus County, North Carolina is all-new. A resource with information and inspiration for visitors, ExploreCabarrus.com showcases the area by pairing vibrant imagery and helpful content with enhanced user experience and improved site navigation.

“Just like our annual Destination Guide, ExploreCabarrus.com is a tool that was designed to inspire and assist travelers as well as residents,” said Cabarrus County Convention & Visitors Bureau President and CEO Donna Carpenter. “We’re thrilled to utilize the capabilities of this new platform to amplify the stories of our hospitality partners and grow travel to this five-star destination. The website is an extension of how we serve our visitors and community, and we hope it leads everyone to exciting new experiences as they Explore Cabarrus for themselves.”

The website was developed in partnership with the organization’s digital marketing agency Casual Astronaut whose expertise was essential to creating an engaging, responsive site. The collaborative effort resulted in a dynamic digital outlet that conveys a sense of place and communicates the destination’s unique experiences.

An interactive map on the homepage encourages exploration of the county’s five municipalities of Concord, Harrisburg, Kannapolis, Midland, and Mt. Pleasant. Local business listings provide details on where to dine, shop, stay and experience everything from the area’s historic sites to its exclusive motorsports attractions. Curated articles and itineraries can be found on the editorial-style content hub The Drift, and additional features include an event calendar, resources for meeting and event planners, and more.

As the next phase of the Cabarrus County CVB’s rebrand, the website reflects the elements shared in the August 2022 brand launch and builds on the new tagline, “There’s More to Us.”

Discover everything the website has to offer at ExploreCabarrus.com.

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About the Cabarrus County Convention and Visitors Bureau
As a globally recognized destination marketing organization through Destination International’s Accreditation Program (DMAP), the CCCVB is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. We also represent and support the interests of the local tourism industry and promote public awareness of the importance of tourism. For more, visit CabCoCVB.com or connect with Explore Cabarrus on social media.

About Casual Astronaut
Casual Astronaut (casualastronaut.com) is a content marketing agency that helps brands develop deeper and more meaningful relationships with their customers. We marry strategy, design, content and digital know-how to attract prospective visitors at key moments in the consumer journey — and ultimately to drive engagement and action. Our team of art directors, editors, developers and digital experts — based in Arizona, Arkansas, New York, Florida and Colorado — rely on years of experience to create sound strategies, websites and digital marketing campaigns that deliver results.

Media Contact:
Julie Hinson, TMP
Cabarrus County CVB
JulieHinson@ExploreCabarrus.com
704-575-9379