CONCORD, N.C. (May 15, 2025) – A unique partnership between the Cabarrus County Convention & Visitors Bureau, Cabarrus County Government and Cabarrus County Schools has been selected as a case study by the global association for destination professionals, Destinations International.

The article, titled “Fields of Impact: How Explore Cabarrus County Elevated Community Sports & Visitor Value,” is part of a series of case studies that demonstrate how destination organizations across the globe are positively impacting their communities. The article features the collaboration behind and continued impact of recent turf and track and field projects that simultaneously enhance Cabarrus County’s tourism assets and school facilities.

“Stories like Cabarrus County’s remind us that destination organizations are more than tourism promoters: they are catalysts for community growth and vitality,” said Don Welsh, president & CEO of Destinations International, the world’s largest and most trusted association for destination organizations. “Sharing these powerful stories underscores how strategic partnerships and vision-driven investments can leave a lasting economic and community legacy. We are delighted to feature this inspiring sports tourism story on TheDestinationEffect.com and laud the excellent work by Explore Cabarrus County and its partners.”

The Destination Effect website is a joint initiative between the Destinations International Association and Tempest. The website is designed to assist elected officials, policymakers, economic development experts, placemaking advocates, academia, media and members of the general public in understanding the role of a destination organization and the impact those organizations can have.

“Cabarrus County is fortunate to have forward-thinking partners who champion tourism and are passionate about building a destination that will thrive well into the future,” said Cabarrus County CVB President and CEO Donna Carpenter. “We’re very proud to see the efforts of this community being recognized as a shining example of what’s possible when we think big and work together.”

Read the article now at TheDestinationEffect.com. To learn more about the importance of tourism in Cabarrus County, visit CabCoCVB.com.

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About the Cabarrus County Convention and Visitors Bureau
As a globally recognized destination marketing organization through Destination International’s Accreditation Program (DMAP), the CCCVB is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. We also represent and support the interests of the local tourism industry and promote public awareness of the importance of tourism. For more, visit CabCoCVB.com or connect with Explore Cabarrus on social media.

Media Contact:
Julie Hinson, TMP
Cabarrus County CVB
JulieHinson@ExploreCabarrus.com
704-575-9379