Buick Belongs Where Racing Lives

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By Donna Carpenter | Cabarrus Convention and Visitors Bureau

(July 11, 2011) Cabarrus, NC – Did you know Buick is the oldest American automotive maker still active today, and among the oldest automobile brands in the world? Next year, members of the Buick Club of America will assemble in Cabarrus County, “Where Racing Lives.”

The 41st Buick Club of America National Meet will be held in Concord, on June 27-30, 2012, the first hosted by the Carolina Chapter of the BCA. The meet is anticipated to draw at least 500 vintage Buicks representing the entire history of the Buick automobile from 1903 to present day.

Cabarrus County is a perfect fit for national events like the Buick Club of America’s annual meeting. The county not only boasts great hotels and unique event venues, but our racing heritage has substantial appeal especially for car clubs and other related groups.

Between meetings and car shows, attendees will have the opportunity to experience that heritage at Charlotte Motor Speedway, nearby NASCAR race shops like Hendrick Motorsports and the NASCAR Hall of Fame in Uptown Charlotte.

It’s especially fitting considering the ties Buick has with NASCAR. Introduced in 1981, Buick was the car to beat in stock car racing. In 1981-1982, the list of NASCAR Hall of Famers who won in a Buick is impressive. Richard Petty won the season-opening 1981 Daytona 500. Darrell Waltrip won two consecutive championships in 1981 and 1982. Bobby Allison finished second in points to Waltrip in a Buick those first two years as well and won the Daytona 500 in ‘82.

Event planners expect 1,700 room nights which translates to substantial economic impact for the county. Embassy Suites Charlotte-Concord/Golf Resort & Spa will be the organization’s host hotel while zMax Dragway will serve as the show field for the event.

As local partners benefit, tourism also generates tax revenues which equal savings for county residents. In 2009, state and local tax revenues from travel to Cabarrus County amounted to $21.84 million, according to the North Carolina Department of Commerce Division of Tourism, Travel and Trade. This represents a tax savings of approximately $310 for each household in Cabarrus County.

Finding these connections is an important part of the Cabarrus County Convention and Visitors Bureau mission as we look to drive visitation to Cabarrus County to generate the maximum impact through hotel stays and visitor spending. Location is critical in drawing attendees and promoting the destination is the bureau’s area of expertise. By working with the meeting planner throughout the event process, bureau staff contribute to everything from the bid process and promotional assistance to welcome bags and special activities.

The selection of Concord as host city for this event was made possible through our partnerships and collaborative efforts between the CVB, Embassy Suites Charlotte-Concord/Golf Resort & Spa and Charlotte Motor Speedway. When we work in partnership, the hospitality and tourism industry can achieve great things for our county.

www.whereracinglives.com

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