Cabarrus CVB Partners with NASCAR Bloggers During 50th Coca-Cola 600

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(May 19, 2009) – Concord, NC – The Cabarrus County Convention & Visitors Bureau has announced a partnership with The Biff Files Blog in an effort to promote Cabarrus County’s motorsports-themed attractions.

From May 19 – 25, 2009, the Biff Files bloggers Katy Lindamood and Jenn Eblin will be completing a jam-packed multi-day itinerary throughout the area that includes visiting NASCAR race shops and Concord Mills, culminating with the 50th running of the Coco-Cola 600 at Lowes Motor Speedway. After visiting each attraction, they will be documenting their experiences by posting new blog updates and uploading videos to www.thebifffiles.blogspot.com.

“We are excited to have hardcore fans come to Concord and document their experiences online during race week,” said Justin Crist, Director of Interactive Marketing at the Cabarrus CVB. “Social media can really spread the word and extend an experience to a fan that wouldn’t have otherwise been aware of what our area has to offer. Katy and Jenn are doing a fantastic job and having a great time with it. We are glad to help promote their love of the full racing experience.”

About The Biff Files
The Biff Files is a NASCAR-themed blog founded in early 2009 that documents the fandom of founders Katy Lindamood and Jenn Eblin, freelance writers and NASCAR fanatics. In addition to NASCAR commentary, Katy and Jenn are venturing into the realm of social media to document their excursion to Concord and Charlotte, NC during the most exciting week of the year that leads into the 50th running of the Coco-Cola 600. For more information, visit www.thebifffiles.blogspot.com and follow their Tweets at www.twitter.com/thebifffiles.