Visitor spending surges in Cabarrus County, reaches over $400 million

County’s business and hospitality professionals honored at Celebrate Cabarrus
November 25, 2017
Sim Frazier joins Cabarrus CVB Sales Team
November 25, 2017

2014 visitor spending jumps 7.6% over 2013 generating $28.95 million in state and local tax revenues which represents $447 in tax savings per household for the year

(August 12, 2015) – Concord, NC  – Visit North Carolina announced today that domestic visitors to and within Cabarrus County spent a record $400.03 million in 2014. Cabarrus County saw the second highest percent increase in visitor spending behind Orange County, outpacing North Carolina and 98 other counties.

Cabarrus County lodging experienced a 12% increase in room demand in 2014. The driving force? A dynamic tourism product.

“Our team makes a conscious effort to cultivate a destination with a diverse combination of tourism assets,” said Donna Carpenter, President/CEO of the Cabarrus County Convention and Visitors Bureau. “One with appeal across all segments—corporate, group and leisure travel.”

Value and exclusive offerings at Charlotte Motor Speedway continue to draw dedicated race fans to the 1.5-mile superspeedway, zMAX Dragway and The Dirt Track. The venue also played host to the Mustang 50th Birthday Celebration in 2014, generating over $8 million in economic impact in Cabarrus County.

Also new in 2014, SEA LIFE Aquarium joined an ever-fresh mix of attractions and retailers at Concord Mills luring even more leisure travelers to the area. Combined with the year-round appeal of Great Wolf Lodge and NASCAR team race shops, Cabarrus County is a destination with a distinct culture that has something for everyone.

Lodging options complete a well-rounded mix of offerings in Cabarrus County. Amenities abound for groups hosting meetings and conventions at Embassy Suites Charlotte-Concord and Great Wolf Lodge while convenience and easy accessibility along Interstate 85 are attractive to both individual corporate and leisure travelers.

2014 Cabarrus County tourism impact highlights:

  • The travel and tourism industry directly employs more than 4,190 people
  • Of all 100 counties in NC, Cabarrus saw the largest year-over-year increase in direct tourism employment at 5.3 percent
  • Total payroll generated by the tourism industry in Cabarrus County was $87.06 million
  • State tax revenues totaled $22.03 million and local tax revenues totaled $6.92 million from travel to Cabarrus County

Tourism is economic development. Learn more about how visitors positively impact our community and the role of the Cabarrus County Convention and Visitors Bureau.

These statistics are from the “2014 Economic Impact of Travel on North Carolina Counties.” The study was prepared for Visit North Carolina by the U.S. Travel Association. Click here for more information about the travel impact numbers.

About the Cabarrus County Convention and Visitors Bureau
As a destination marketing organization, the Cabarrus County Convention and Visitors Bureau is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. We also represent and support the interests of the local tourism industry and promote public awareness of the importance of tourism. For more information, visit our website ( or find us on Facebook (, Twitter and Instagram (@SpeedCityUSA).

Media Contact:
Julie Hinson, Cabarrus County CVB