2019 Visitor Impact for Cabarrus County

Visit Cabarrus website highlights businesses that have completed COVID-19 training
July 31, 2020
Visit Cabarrus releases new digital Destination Guide
October 14, 2020

County Spending by Domestic Visitors Increases to More Than $478 Million

CONCORD, NC (September 17, 2020) – Domestic visitors to and within Cabarrus County spent $478.16 million in 2019, an increase of 1.9% from 2018. The data comes from an annual study commissioned by Visit North Carolina, a unit of the Economic Development Partnership of North Carolina.

“These statistics demonstrate just how critical travel is to our community,” said Cabarrus County CVB President and CEO Donna Carpenter. “The pandemic has taken a significant toll on our hospitality industry. As North Carolina reopens, tourism is a key component to economic recovery in Cabarrus.”

Since the onset of the pandemic, over $24 million in hotel revenue has been lost in Cabarrus County. Down 60% from last year, this equates to a loss of over $540,000 in local taxes. Since March, 1,400 jobs were lost in the hotel sector alone. These figures are even higher when factoring in losses from local restaurants, retailers and attractions.

In an effort to convey the impact of COVID-19 on Cabarrus County’s hospitality community, this video includes stories from partners representing several sectors of the industry.

“The travel industry sustains jobs, stimulates our economy and enhances quality of life for citizens,” said Angie Brown, Chair of the Cabarrus County CVB Board of Directors and General Manager of Great Wolf Lodge Charlotte/Concord. “As visitors return to this destination, so do the benefits created by tourism. Together with hospitality partners across Cabarrus County, we look forward to safely welcoming back each and every one of them.”

2019 Cabarrus County Tourism Impact Highlights:

  • The travel and tourism industry directly employs more than 4,660 people
  • Total payroll generated by the tourism industry in Cabarrus County was $113.69 million
  • State tax revenues totaled $26.91 million and local tax revenues totaled $8.36 million from travel to Cabarrus County
  • Taxes generated by visitor spending represent a tax savings of $165.64 per resident
  • Cabarrus County ranks 12th in travel impact among North Carolina’s 100 counties

These statistics are from the “Economic Impact of Travel on North Carolina Counties 2019.” The study was prepared for Visit North Carolina by the U.S. Travel Association.

About the Cabarrus County Convention and Visitors Bureau
As an accredited destination marketing organization, the CCCVB is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. We also represent and support the interests of the local tourism industry and promote public awareness of the importance of tourism. For more, visit CabCoCVB.com or find us at Facebook.com/VisitCabarrus and @VisitCabarrus on Twitter and Instagram.


Media Contact:
Julie Hinson, TMP
Communications Manager