Visitor Spending Continues to Climb in Cabarrus County, Reaches Over $410 Million

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(August 25, 2016) – Concord, NC – Visit North Carolina recently announced that domestic visitors to and within Cabarrus County spent a record $411.58 million in 2015, an increase of 2.9% from 2014. Cabarrus County ranks 12th in travel impact among North Carolina’s 100 counties.

“Visitor spending is critical to the overall health of our local economy,” said Donna Carpenter, President/CEO of the Cabarrus County Convention and Visitors Bureau. “If not for state and local taxes generated by tourism in Cabarrus County, each household would pay $467.78 more in taxes. The economic contribution of tourism also creates jobs and sustains income for residents which enhances quality of life and makes this area attractive to economic development opportunities. We continue to grow as a destination as several new restaurants and properties will open in 2016 and we are excited to welcome the new Mustang Owner’s Museum scheduled to open in 2017.”

2015 Cabarrus County tourism impact highlights:

  • The travel and tourism industry directly employs more than 4,320 people
  • Total payroll generated by the tourism industry in Cabarrus County was $92.97 million
  • State tax revenues totaled $23.55 million and local tax revenues totaled $7.18 million from travel to Cabarrus County

These statistics come from the “Economic Impact of Travel on North Carolina Counties 2015,” which can be accessed here. The study was prepared for Visit North Carolina by the U.S. Travel Association.

About the Cabarrus County Convention and Visitors Bureau
As a destination marketing organization, the Cabarrus County Convention and Visitors Bureau is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. We also represent and support the interests of the local tourism industry and promote public awareness of the importance of tourism. For more, visit or find us at and @SpeedCityUSA.


Media Contact:
Julie Hinson
Communications Manager