CVB Celebrates the “People of Cabarrus” during National Travel & Tourism Week

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CONCORD, NC (May 8, 2017) – The Cabarrus County Convention and Visitors Bureau is participating in America’s week-long celebration of travel by highlighting the backbone of the area’s tourism industry—the “People of Cabarrus.”

On Tuesday, the nation’s official Travel Rally Day, the Cabarrus County CVB will host a special event at the Visitor Center to thank the community’s hospitality and tourism professionals and will also begin sharing a “People of Cabarrus” video series featuring personalities who represent an entire industry of ambassadors.

“We’re fortunate to have a community full of talented, friendly people who create an outstanding visitor experience and keep our tourism industry thriving,” said Cabarrus County CVB President and CEO Donna Carpenter. “Our research shows that visitors return to the area because of the quality of customer service they receive during their stay in Cabarrus County. If not for the visitation that generates state and local taxes in Cabarrus County, each household would pay $467 more in taxes annually.”

The initiative is part of the 34th annual National Travel and Tourism Week (May 7-13), which unites communities across the country to celebrate what travel means to American jobs, economic growth and personal well-being. The theme of this year’s NTTW, “Faces of Travel,” shines a spotlight on the people that make up America’s travel industry.

The latest tourism impact statistics come from “The Economic Impact of Travel on North Carolina Counties 2015”—a study prepared for Visit North Carolina by the U.S. Travel Association. Highlights of the study specific to Cabarrus County include:

  • Cabarrus County ranks 12th in travel impact among North Carolina’s 100 counties
  • Domestic visitors to and within Cabarrus County spent a record $411.58 million in 2015, an increase of 2.9% from 2014
  • The travel and tourism industry directly employs more than 4,320 people
  • Total payroll generated by the tourism industry in Cabarrus County was $92.97 million
  • State tax revenues totaled $23.55 million and local tax revenues totaled $7.18 million from travel to Cabarrus County

To follow the celebration or recognize an exceptional hospitality professional in Cabarrus County, tag @VisitCabarrus on social media and use the hashtags #NTTW17 and #PeopleOfCabarrus.

About the Cabarrus County Convention and Visitors Bureau

As a destination marketing organization, the CCCVB is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. We also represent and support the interests of the local tourism industry and promote public awareness of the importance of tourism. For more, visit or find us at and @VisitCabarrus on Twitter and Instagram.


Media Contact:
Julie Hinson, TMP
Communications Manager