Cabarrus County CVB welcomes Sales Manager Alex Morales

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CONCORD, NC (January 30, 2023) – The Cabarrus County Convention & Visitors Bureau welcomes Alex Morales as Sales Manager. In this role, Morales will promote Cabarrus County, North Carolina as a destination for groups including meetings and conventions, sporting events, car clubs and more.

“The hospitality experience Alex brings to this organization fortifies our efforts to showcase Cabarrus County as an ideal events destination and to welcome both new and returning groups,” said Cabarrus County CVB President and CEO Donna Carpenter.

Prior to joining the Cabarrus County CVB, Morales spent seven years with Chetola Resort in Blowing Rock, North Carolina. Most recently serving as Director of Group Sales and New Business Development, she also held the roles of Assistant Guest Services Manager and Retail Sales Manager during her time with Chetola. Her previous experience also includes Membership Experience Manager for professional networking organization Charlotte Business Group.

Morales is a graduate of Caldwell Community College and Technical Institute where she earned associate degrees in Hospitality Administration/Management and Business Management.


About the Cabarrus County Convention and Visitors Bureau
As a globally recognized destination marketing organization through Destination International’s Accreditation Program (DMAP), the CCCVB is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. We also represent and support the interests of the local tourism industry and promote public awareness of the importance of tourism. In 2021, tourism generated $480.8 million in visitor spending, $140.4 million in payroll, $36.1 million in state and local taxes and 4,065 jobs. For more, visit or find us at and @ExploreCabarrus on Twitter and Instagram.

Media Contact:
Julie Hinson, TMP
Cabarrus County CVB