CONCORD, NC (July 30, 2018) – John Mills, Executive Vice President of The Cabarrus County Convention and Visitors Bureau, has earned the Certified Destination Management Executive (CDME) designation. CDME is the only integrated executive program specifically designed for the destination marketing industry and is the tourism industry’s highest individual educational achievement.
“John is an invaluable asset to this organization,” said Donna Carpenter, President and CEO of the Cabarrus County CVB. “Over the last ten years, his commitment to our community has helped Cabarrus County become a more dynamic destination, and we are so fortunate to have his leadership guiding our tourism industry.”
Since joining the Cabarrus County CVB full time in 2008, Mills has been instrumental in establishing the Bureau as an independent 501(c)6 organization, relocating the offices and visitor center in 2011, guiding the organization to achieve accreditation through Destinations International, and playing a large role in the development and implementation of the county’s wayfinding system.
The focus of the CDME program is vision, leadership, productivity and the implementation of business strategies. The program is designed to better prepare senior destination organization executives and managers for increasing change and competition and to become more effective organizational and community leaders.
“Congratulations to those who have earned their CDME credential – the tourism industry’s highest individual achievement.” said Don Welsh, President and CEO of Destinations International. These leaders are now equipped with the knowledge needed to adapt and manage the increasing change and competition facing our industry.”
About the Cabarrus County Convention and Visitors Bureau
As a destination marketing organization, the CCCVB is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. We also represent and support the interests of the local tourism industry and promote public awareness of the importance of tourism. In 2016, tourism generated $433.03 million in visitor spending, $98.69 million in payroll, $32.5 million in state and local taxes and 4,500 jobs. For more, visit CabCoCVB.com.
About Destinations International
Destinations International (formerly Destination Marketing Association International) is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. Destinations International is about serving destination marketing professionals first and foremost. Together with more than 4,700 members and partners from nearly 600 destinations in approximately 15 countries, Destinations International represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people and elevating tourism to its highest potential. For more information, visit www.destinationsinternational.org.
Julie Hinson, TMP