It’s our job to make cash registers ring.
We know that the person behind the register is just as important as the one standing in front of it. Tourism is economic impact, and tourism in Cabarrus County has seen significant growth over the years—growth that helps sustain local business and fuel tax relief for residents.
Each year, Tourism Economics prepares direct economic estimates for North Carolina and each of the 100 counties.
Cabarrus County, NC
2023 Tourism Economic Contribution Fact Sheet
These statistics come from “The Economic Impact of Travel on North Carolina Counties” which can be accessed at partners.visitnc.com/economic-impact-studies.
This study was prepared for Visit North Carolina by Tourism Economics.
Event Impact
In addition to measuring county level statistics, the Bureau also has the ability to measure the impact of a single event.
The DI (Destinations International) Event Impact Calculator helps us answer the question, “So what?” by measuring economic value of an event and calculating its return on investment in local taxes. Developed by Tourism Economics, an Oxford Economics Company, the calculator allows the Bureau to run a variety of event scenarios for meetings, conventions and sporting events providing destination-level data which measure the difference in per diem costs by city. Key results defined include business sales, personal income, jobs supports, persons employed, and total federal, state, and local taxes generated by the event.