Without data, you’re just another person with an opinion.

Having a complete understanding of the visitor is key to capitalizing on tomorrow. Our organization utilizes a variety of research to help in the decision-making process for strategic plans, marketing plans, and budgets.

This type of research includes occupancy reports which highlight Occupancy, ADR (Average Daily Rates), and RevPAR (Revenue Per Available Room) for our lodging properties. Visitor profile studies give the organization the “why” as it relates to visitation. This data lets us know whether a visitor came here to visit friends and family, attend a race, or participate in a business meeting or conference. Additional information obtained includes feedback on the visitor experience.

The Bureau recently expanded its visitor data resources through a new partnership with Tourism Economics, an Oxford Economics Company.

Tourism Economics provides comprehensive data to destination marketing organizations through the use of an intelligence platform called Symphony. Symphony is designed to deliver clarity to travel businesses and stakeholders through best-in-class reporting and data optimization. The tool creates harmonized reporting in centralized, customized dashboards that allow our team to unlock decision-ready insights.

Click below to view the latest insights.