John Poole

Senior Vice President of Sales & Destination Services

John Poole joined the Cabarrus County CVB team in January 2016 with extensive education and over 18 years of experience in the hospitality industry including sales, management, marketing and operations.

Returning to the area after managing an eight-room bed and breakfast and fine dining restaurant in Maine for three years, John previously held the position of Director of Sales & Marketing at Great Wolf Lodge Charlotte/Concord. From 2007 to 2009, he held the same position at Great Wolf Resorts’ Grand Mound, WA location. John has also held several other positions in sales and marketing across the country and abroad at resorts and hotels in Canada, Puerto Rico, St. Thomas and Charleston, SC.

A native of Ontario and Vancouver, BC resident, John is a graduate of New Brunswick College. He also received an Associates Degree from San Diego Golf Academy and has completed several hospitality programs with Westin Hotels and Resorts and Orient Express Hotels & Resorts.

John has had longtime involvement with many hospitality industry associations including Meeting Planners International, Society of Incentive Travel Executives, Professional Conference Management Association and Rotary Club. He currently serves on the board of Association Executives of North Carolina.

Adam Rich

Sales Manager 

Adam Rich joined the Cabarrus County CVB in April 2022 with more than 10 years of sales experience in the sports industry. In addition to generating sales, his experience includes managing ticketing software, developing partnerships, and creating community engagement through marketing and special promotions.

In Adam’s previous role, he was Manager of Ticket Operations for World Racing Group, which oversees all World of Outlaws and DIRTcar sanctioned events around the country. Prior to his role with World Racing Group, he served as the Director of Ticketing for his alma-mater, UNC-Greensboro, and in Account Executive roles with Wake Forest University and Talladega Superspeedway.

A native of North Carolina, Adam graduated from UNC-Greensboro receiving a Bachelor of Science in Recreation and Parks Management. In 2010, he earned a Master of Science in Sport Management from the University of Southern Mississippi.