Sharing the Stories of Cabarrus

Racing heritage is just the beginning of our story. Science and shopping malls. Race shops and art galleries. To some, it’s like mixing motor oil and water. But to the millions of visitors who return each year, it’s a match made in horsepower heaven. As a destination marketing organization, our branding messages are developed to resonate with specific audiences and integrated so each audience is exposed to another side of Cabarrus County they didn’t know existed.

ExploreCabarrus.com
The latest version of the official destination website of Cabarrus County, North Carolina, launched in 2023. ExploreCabarrus.com provides information and inspiration for visitors and showcases the area by pairing vibrant imagery and helpful content with enhanced user experience and improved site navigation. An interactive map on the homepage encourages exploration of the county’s five municipalities of Concord, Harrisburg, Kannapolis, Midland, and Mount Pleasant. Local business listings provide details on where to dine, shop, stay, and experience everything from the area’s historic sites to its exclusive motorsports attractions. Curated articles and itineraries can be found on the editorial-style content hub The Drift, and additional features include an event calendar, resources for meeting and event planners, and more.

Cabarrus County, NC Destination Guide
No, not a Visitors Guide. Designed to reach residents and visitors alike, this award-winning publication is the official resource to finding fun in Cabarrus County. The annual publication is free and serves as a resource for visitors and locals alike to discover the area’s attractions, historic sites, places to shop and dine, events, and more.

PR & Communications
In Cabarrus County, we take pride in our diversified offerings, and sharing our story is as exciting as watching visitors experience it for themselves.

From collaborating with local media to welcoming travel writers and editors, our team works to pair the angles of Cabarrus County with the unique needs of each outlet. Together with our partners, we help create the kind of content that goes beyond the listings and into the character of Cabarrus. Visit the Press Room.

Leisure & Partner Email Newsletters
Designed to inspire, inform and influence, our leisure email newsletter delivers a snapshot of what’s new and what’s next in Cabarrus County. Each monthly email includes the latest articles from The Drift and a list of upcoming events. Sign up here to keep up with Cabarrus.

The Cabarrus County CVB’s monthly Partner Newsletter contains a quick round-up of recent news, fresh tourism industry research insights, information on upcoming events, and more. Hospitality partners can find all newsletters in the Partner Portal, or contact our Partnership team to sign up.

Social Media
Nothing beats welcoming guests into the Visitor Center or hanging out with fans (soon to be friends!) at the track, but we’ll definitely settle for a spot on your news feed. Along with the most up-to-date information, our social team strives to give followers a firsthand look at the destination through fun videos and beautiful photography.

Share, like, repost—However you choose to connect, we’re ready to get social. Find @ExploreCabarrus on social media and be sure to tag your posts and connect with us using #ExploreCabarrus.