Marketing & Communications

We are pretty slick.

Racing heritage is just the beginning of our story. Science and shopping malls. Race shops and art galleries. To some, it’s like mixing motor oil and water. But to the millions of visitors who return each year, it’s a match made in horsepower heaven.

As a destination marketing organization, our branding messages are developed to resonate with specific audiences and integrated so each audience is exposed to another side of Cabarrus County they didn’t know existed.
Honored with a Gold Adrian Award from the Hospitality Sales & Marketing Association International, the site was developed in partnership with MMGY Global.

Cabarrus County, NC Destination Guide
No, not a Visitors Guide. Designed to reach residents and visitors alike, this award-winning publication is the official resource to finding fun in Cabarrus County.

In Cabarrus County, we take pride in our diversified offerings, and sharing our story is as exciting as watching visitors experience it for themselves.

The Bureau’s public relations and communications efforts span the globe. From collaborating with local media to hosting international writers and editors, our team works to pair the angles of Cabarrus County with the unique needs of each outlet. Together with our partners, we help create the kind of content that goes beyond the listings and into the character of Cabarrus.

Leisure E-Newsletter
Designed to inspire, inform and influence, our monthly e-newsletter delivers a snapshot of what’s new and what’s next in our area. Sign up here to keep up with Cabarrus.

Social Media
Nothing beats welcoming guests into the Visitor Center or hanging out with fans (soon to be friends!) at the track, but we’ll definitely settle for a spot on your news feed. Along with the most up-to-date information, our social team strives to give followers a firsthand look at the destination through fun videos and beautiful photography. Share, like, retweet—However you choose to connect, we’re ready to get social.