The first full week of May is annually recognized as National Travel & Tourism Week, a tradition first celebrated in 1984. Localized events are presented in cities, states and travel businesses nationwide to champion the power of travel. It was established as National Tourism Week when the U.S. Congress passed a joint resolution in 1983 designating the week to be celebrated in May. In a White House ceremony, President Ronald Reagan signed a Presidential Proclamation urging citizens to observe the week with “the appropriate ceremonies and activities.”
Since its establishment, the U.S. travel community has collectively marked the event in a number of creative ways, from staging local rallies and conducting media outreach to securing proclamations and resolutions from local legislative bodies.
During this week every year, the Cabarrus County CVB shares the economic impact of our industry to our community with figures that indicate how many jobs are supported by the travel industry, the amount of tax revenue generated which passes a tax saving to each household in the county and how much money is spent in our community from outside visitors that support our area businesses.
National Travel and Tourism Week 2020
The first week of May is recognized annually as National Travel and Tourism Week. Now more than ever, we celebrate the tourism and hospitality industries and advocate for their significance in Cabarrus County.
Across America, the uniting theme of this week is the Spirit of Travel. As hospitality professionals, this Cabarrus community recognizes that in difficult times we must come together to support one another, knowing that the spirit of travel will never be broken.
Virtual Tourism Summit
Thursday, May 7, 2020
In honor of National Travel and Tourism Week, we invite you to join us for the second annual Tourism Summit. Featuring key experts in the travel and tourism industry, this virtual summit will provide you with:
- An update on the impact of COVID-19 on the travel industry.
- Trends for tourism after the coronavirus pandemic and ways your business can prepare for recovery.
- VisitNC’s strategies coming out of COVID-19.
- Highlights of tourism legislative issues today.
- Tourism advocacy in the industry’s new normal.
President, Young Strategies
Berkeley Young is President of Young Strategies, a Charlotte, NC company conducting customized research and strategic planning for destination management organizations. Young’s hands-on experience running a CVB/DMO and managing a golf resort community gives him a unique edge when analyzing research data. Berkeley has conducted research and strategic planning studies with destinations of all sizes in 30 states and is currently working with destinations in Wyoming, Mississippi, New York, Virginia, Oklahoma, Florida and Louisiana.
Berkeley is obsessed with understanding the behavior of travelers and how they make their destination travel decisions. Taking that research into a comprehensive plan to unify a destination’s leaders is his favorite part of client work. He is a highly rated speaker in the travel industry and is known for his clever approach when explaining even the most complicated data and trends.
Chief Advocacy Officer, Destinations International
As Chief Advocacy Officer, Jack Johnson manages the overall public policy operations at Destinations International including member advocacy education and training, development of destination tools and best practices, coalition work with peer organizations, industry research and related public affairs activities. Johnson brings unrivaled experience developing innovative strategies, policy solutions and civic consensus for government, not-for-profits and small businesses.
Johnson has received numerous accolades including being named as one of Successful Meetings’ 25 Most Influential People in the Meetings Industry in 2018 for his work on opposing travel boycotts and bans. Currently, his work around positioning destination organizations as a shared value in each of their communities and speaking with a new lexicon based on the emotion driven by those values has made him one of the leading voices of the travel industry.
VP Tourism and Marketing, Economic Development Partnership of North Carolina
Executive Director, VisitNC
Wit Tuttell was named Director of Visit North Carolina in November 2013. In October 2014, North Carolina’s state tourism office, formerly the North Carolina Division of Tourism, Film, and Sports Development, was transferred to the non-profit Economic Development Partnership of North Carolina (EDPNC). Tuttell was promoted to Vice President, Tourism and Marketing for the EDPNC. He oversees the strategic planning, policy development, and marketing initiatives for North Carolina’s official state tourism office and the industry sectors it serves.
Tuttell has been in North Carolina tourism since 2006. During this time, the office has been recognized with numerous national awards for excellence in marketing and advertising. He has served as chair of the board of directors of Travel South USA, and serves on the board of the U.S. Travel Association.
He has more than 25 years of experience in the tourism industry including working for Universal Studios Florida and the Orlando/Orange County Convention & Visitors Bureau, Inc. He graduated from the University of Florida and was also a reporter for the Anchorage (Alaska) Times.
Founder and Managing Partner, New Frame
NC Tourism Lobbyist
Brian Lewis is Founder and Managing Partner of New Frame, a bipartisan and creative lobbying and communications firm serving North Carolina nonprofits, small businesses and individuals. Through their various digital communication channels and bipartisan lobbying team, New Frame works to create conversations with communities and policymakers and ultimately get tough issues addressed by the NC General Assembly.
At New Frame, Brian is one of four lobbyists for the firm’s clients at the General Assembly. Brian combines his extensive political experience with his talent for telling the stories of individuals, small businesses, and nonprofits through film and video, an effective tool in collecting votes for legislation, communicating to the media, and explaining complex legislative issues to the public.
Brian has worked in NC politics and policy since 1996 and holds a master’s degree in public affairs and bachelor’s in political science from UNC Greensboro. He is a veteran lobbyist at the General Assembly and has been involved in some of the state’s most high profile political discussions, communications campaigns, and policy debates over the last decade. However, New Frame is Brian’s vision of lobbying and advocacy that is focused on finding common ground, putting aside partisanship, and making good public policy for North Carolina.