It’s our job to make cash registers ring.

We know that the person behind the register is just as important as the one standing in front of it. Tourism is economic impact, and tourism in Cabarrus County has seen significant growth over the years—growth that helps sustain local business and fuel tax relief for residents.

Each year, Tourism Economics prepares direct visitor spending estimates for all 100 North Carolina counties, as well as county level employment, payroll and tax revenues as a result of direct visitor spending.


Cabarrus County, NC
2020 Tourism Economic Contribution Fact Sheet

This fact sheet was created with data from the “The Economic Impact of Travel on North Carolina Counties.”
This study was prepared for Visit North Carolina by Tourism Economics.

Event Impact

In addition to measuring county level statistics, the Bureau also has the ability to measure the impact of a single event.

The DI (Destinations International) Event Impact Calculator helps us answer the question, “So what?” by measuring economic value of an event and calculating its return on investment in local taxes. Developed by Tourism Economics, an Oxford Economics Company, the calculator allows the Bureau to run a variety of event scenarios for meetings, conventions and sporting events providing destination-level data which measure the difference in per diem costs by city. Key results defined include business sales, personal income, jobs supports, persons employed, and total federal, state, and local taxes generated by the event.