John Mills, CDME
Executive Vice President
Prior to becoming the Executive Vice President of the Cabarrus County CVB, John Mills served on the organization’s Board of Directors from 2006 to 2008. Before joining the Bureau full time in 2008, Mills spent 15 years in retail in Louisiana, Texas and North Carolina. Most recently, he was the General Manager for Bass Pro Shops at Concord Mills. His primary roles at the Bureau include Finance, Human Resources, Research and Operations.
John earned his Bachelor of Science in Finance at Louisiana Tech University. He also received a Human Resource Certificate through the Employers Association based in Charlotte, NC. John serves on the Hickory Ridge High School Academy of Hospitality and Tourism Advisory Board. He is also an active member with Destinations International (DI), and became a Certified Destination Management Executive (CMDE) through DI in 2018.
John has been instrumental in establishing the Bureau as an independent 501(c)6 organization, relocating the offices and visitor center in 2011, guiding the organization to achieve accreditation through DI, and playing a large role in the development and implementation of the county’s wayfinding system.
In August 2014, John’s contributions to the Bureau were recognized as he received the Charlotte Business Journal’s CFO of the Year Award for small – mid-sized government or nonprofit organization.
Prior to joining the Cabarrus County CVB in January 2018 as Accounting Coordinator, Jessica Smith built her experience in customer service, administrative and financial roles with Food Lion Corporate, CVS Pharmacy and BI-LO.
Jessica is a native of Mount Pleasant, North Carolina and graduated from North Carolina State University in 2017 with a Bachelor of Science degree in Business Administration and concentration in Finance. In 2015, she earned an Associate in Arts degree from Rowan-Cabarrus Community College.