We’re the official sponsor of vacations! Without sponsors, there would be no race. And without Cabarrus County’s incredible offerings, there would be no reason to return. As a destination marketing organization, we’re committed to reinvesting visitor dollars in our destination to continue enhancing the reason why they traveled here in the first place.
There’s no denying that Cabarrus County is a fun destination. Our team is always looking for new ways to engage visitors, fans, potential clients and residents with games and giveaways that reflect the vibe in Cabarrus County. Both the Where Racing Lives and corporate Cabarrus County brands are inspired by the vitality of our community and exhilarating nature of our hospitality industry.

From our famous foam race car hats to coozies created from recycled race car tires, check out what happens when our creative juices start flowing like moonshine.