Cabarrus County CVB President and CEO Donna Carpenter and Cabarrus County CVB Board of Directors Chairman Owen Parker cut the ribbon celebrating the Explore Cabarrus brand launch.

There’s More to US.

In August 2022, the Cabarrus County CVB announced the new destination brand, Explore Cabarrus.

By highlighting the “US” portion of the County name and incorporating the tagline, “There’s More to Us”, the new branding focuses on the variety of experiences to discover in Concord, Harrisburg, Kannapolis, Midland and Mt. Pleasant and is guided by the Explore Cabarrus brand promise which reads:

“For those seeking a destination that they can explore at their own pace, Cabarrus County- widely known for motorsports- embodies America’s hometown spirit through five distinctive communities in one destination that are effortless to access and appeal to a diverse range of interests. From a rich history and heritage to a leading-edge culture, Cabarrus County provides an immersive getaway that enriches, delights and inspires a desire to return.”

Read the full news release here.

There’s no denying that Cabarrus County is a fun destination! From our signature foam hats to the annual Destination Guide, our team is always looking for new ways to engage visitors, fans, potential clients and residents with resources, souvenirs, games and giveaways that reflect the vibe of Cabarrus County.