Visit Cabarrus honored for destination marketing excellence

Celebrate the season at 100 smiles per hour in Cabarrus County, NC
November 25, 2017
Cabarrus CVB Welcomes Beasley to Destination Services Department
November 25, 2017

(October 23, 2014) – Concord, NC – The Cabarrus County Convention and Visitors Bureau (CVB) received three Destination Marketing Achievement Awards from the Destination Marketing Association of North Carolina (DMANC).

“The Cabarrus County CVB is proud to be recognized among all of the gifted tourism professionals in our state, said Donna Carpenter, President/CEO of the Cabarrus County CVB. “We’re fortunate to have the most talented team to tell the story of this destination in creative, engaging ways. Receiving these honors reaffirms our efforts to stay relevant and keep our area’s tourism industry top of mind to visitors and residents alike.”

Awarded Platinum in the Destination Marketing Initiatives category, the Where Racing Lives Media Kit is a takeaway piece designed to stand out from a traditional media kit. The handheld piece opens like the hood of a car to reveal a USB drive loaded with content to aid and influence editorial coverage of the destination.

Implemented this year, “The SPEED Report” email marketing campaign won Platinum for Best Local Constituents Communications for a Newsletter. This monthly e-newsletter is sent to over 20,000 contacts with the goal of communicating updates on events, ideas for experiencing the destination like a local and itineraries to inspire visits. To sign up for The SPEED Report, visit

The bureau’s 2014-15 “Where Racing Lives” Destination Guide received Gold for Best Visitor Guide.  The Guide is the ultimate resource for visitors planning a trip to Cabarrus County and area residents who want to explore where they live and work. More than 90,000 hard copies have been distributed to date this year representing unprecedented growth in the publication’s popularity. To receive a copy of the Guide, visit

The awards were presented during the North Carolina Tourism Leadership Conference held October 8 – 10 in Winston Salem. The purpose of the Destination Marketing Achievement Awards is to honor and showcase innovation, best practices, creativity and outstanding efforts and results in destination marketing.

About the Cabarrus County Convention and Visitors Bureau
As a destination marketing organization, the CCCVB is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. We also represent and support the interests of the local tourism industry and promote public awareness of the importance of tourism. In 2013, tourism generated $371.87 million in visitor spending, $80.08 million in payroll, $27.36 million in state and local taxes and 3,980 jobs. For more, visit or find us at and @SpeedCityUSA.

Media Contact:
Julie Hinson, Communications Manager