2020 Visitor Impact for Cabarrus County, North Carolina

NC Travel Industry Association honors Cabarrus County’s Senator Paul Newton
October 4, 2021
Lindsay Ficklin joins Visit Cabarrus team as Digital Marketing Manager
November 4, 2021

County Spending Decreases by 44.2 Percent to $287.5 Million

CONCORD, NC (November 2, 2021) – Domestic and international visitors to and within Cabarrus County spent $287.5 million in 2020, a decrease of 44.2 percent from 2019. The data comes from an annual study commissioned by Visit North Carolina, a unit of the Economic Development Partnership of North Carolina.

“Travel is essential to the health of our local economy,” said Cabarrus County CVB President and CEO Donna Carpenter. “As Cabarrus County’s hospitality industry continues to persevere and overcome challenges set forth by the pandemic, our organization remains dedicated to helping tourism thrive so our community continues to experience its many benefits.”

“The tourism industry in Cabarrus County was tremendously affected by the pandemic, however with the direction of our CVB, local partners and the hospitality community we are making a comeback in re-establishing our market,” said Owen Parker, Chair of the Cabarrus County CVB Board of Directors and General Manager of Hilton Garden Inn Charlotte/Concord. “We look forward to continued success as we navigate the obstacles ahead.”

2020 Cabarrus County Tourism Impact Highlights:

  • The travel and tourism industry directly employs more than 3,363 people
  • Total payroll generated by the tourism industry in Cabarrus County was $108.4 million
  • State and local tax revenues totaled $25 million from travel to Cabarrus County
  • Taxes generated by visitor spending represent a tax savings of $115.21 per resident
  • Cabarrus County ranks 16th in travel impact among North Carolina’s 100 counties

These statistics come from the “Economic Impact of Travel on North Carolina Counties 2020,” which can be accessed at partners.visitnc.com/economic-impact-studies. The study was prepared for Visit North Carolina by Tourism Economics.

About the Cabarrus County Convention and Visitors Bureau
As a globally recognized destination marketing organization through Destination International’s Accreditation Program (DMAP), the CCCVB is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. We also represent and support the interests of the local tourism industry and promote public awareness of the importance of tourism. For more, visit CabCoCVB.com or find us at Facebook.com/VisitCabarrus and @VisitCabarrus on Twitter and Instagram.


Media Contact:
Julie Hinson, TMP
Communications Manager