The Cabarrus County CVB is among over 200 destination organizations who have obtained DMAP recognition, fewer than 10% of which earned “Accreditation with Distinction”
CONCORD, NC (July 27, 2022) – The Cabarrus County Convention & Visitors Bureau earned its reaccreditation eight years after first receiving the Destination Marketing Accreditation Program (DMAP) seal from Destinations International. The DMAP seal is awarded in recognition of the organization’s commitment to industry excellence and meeting the industry standard for performance and accountability of destination organizations around the world.
The Cabarrus County CVB was awarded “Accreditation with Distinction”, the highest possible recognition for a destination organization. “With Distinction” indicates that the organization exceeded the minimum requirements for accreditation and that the independent DMAP Board found no opportunities for the organization to improve its responses to the required standards.
“We are pleased to have the Cabarrus County CVB join our distinguished group of professionals,” said Don Welsh, President and CEO of Destinations International. “The industry distinction defines quality and performance standards for destination organizations and I look forward to welcoming them to the DMAP community.”
“By achieving DMAP accreditation, the Cabarrus County CVB has demonstrated that they have developed strategies for the direction of their destination and the policies and procedures to safeguard the use of public dollars,” said Maura Allen Gast, FCDME, executive director at Visit Irving, and Immediate Past Chair of the DMAP Board.
The accreditation program requires a destination organization to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, sales, communications, destination development and research.
“This accolade is the result of our organization’s dedication to being good stewards of visitor tax dollars and representing our community with excellence,” said Cabarrus County CVB President and CEO Donna Carpenter. “Everyone on our team played a role in earning accreditation with distinction and we look forward to building on this outstanding accomplishment.”
About the Cabarrus County Convention and Visitors Bureau:
As a globally recognized destination marketing organization through Destination International’s Accreditation Program (DMAP), the CCCVB is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. We also represent and support the interests of the local tourism industry and promote public awareness of the importance of tourism. For more, visit CabCoCVB.com or find us at Facebook.com/ExploreCabarrus and @ExploreCabarrus on Twitter and Instagram.
About Destinations International:
Destinations International is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. Destinations International is about serving destination marketing professionals first and foremost. Together with more than 4,700 members and partners from nearly 600 destinations in approximately 15 countries, Destinations International represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people and elevating tourism to its highest potential. For more information, visit www.destinationsinternational.org.
Julie Hinson, TMP
Cabarrus County CVB