Southern Grace Distilleries named North Carolina Visitor Attraction of the Year, CVB wins Gold in Tourism Achievement Awards

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Emily Burkhart, Southern Grace Distilleries / Mark Shore, Visit NC / Dr. Allen Dobson, Southern Grace Distilleries / Donna Carpenter, Cabarrus County CVB – Photo by Michael A. Anderson Photography

CONCORD, NC (September 13, 2019) – Southern Grace Distilleries was named “North Carolina Visitor Attraction of the Year” by the North Carolina Travel Industry Association (NCTIA), and the Cabarrus County Convention & Visitors Bureau earned Gold during this year’s Tourism Achievement Awards.

Along with award-winning spirits, Southern Grace Distilleries has created an experience that shares our area’s history and attracts visitors from all over the world to Mt. Pleasant, Cabarrus County and our state. The award recognizes a North Carolina visitor attraction that exemplifies excellence and sets the standard for an exceptional visitor experience.

“Since opening, Southern Grace has actively engaged the Cabarrus County CVB and the community to create partnerships, expand the reach of our story and give back,” said Donna Carpenter, President and CEO of the Cabarrus County CVB. “We’re proud that Southern Grace Distilleries calls Cabarrus County home and look forward to the future of this outstanding attraction.”

The CVB also received Gold in the Meetings & Conventions Marketing award category for their personalized approach to showcasing the destination and building relationships with meeting planners during familiarization tours over the last year.

“Our team works diligently to illustrate the caliber of experience and service planners can expect here and attract them to Cabarrus County for their next event,” said Carpenter. “We’re honored to be recognized for our efforts to further contribute to the positive impact of tourism through meetings and conventions.”

Recipients were honored during NCTIA’s annual conference which was held in Concord on Thursday. The purpose of the Tourism Achievement Awards is to honor and showcase innovation, best practices, creativity and the results accomplished through the tourism industry’s marketing efforts.

To learn more about the North Carolina Travel Industry Association, visit

About the Cabarrus County Convention and Visitors Bureau
As a destination marketing organization, the CCCVB is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. We also represent and support the interests of the local tourism industry and promote public awareness of the importance of tourism. In 2018, tourism generated $469.31 million in visitor spending, $111 million in payroll, $34.84 million in state and local taxes and 4,650 jobs. For more, visit or find us at and @VisitCabarrus on Twitter and Instagram.


Media Contact:
Julie Hinson, TMP
Communications Manager