Cabarrus County CVB earns Platinum Destination Marketing Award

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CONCORD, NC (October 6, 2016) — The Cabarrus County Convention and Visitors Bureau was honored with a Platinum Award in the Advertising category at the 2015-2016 Destination Marketing Achievement Awards ceremony presented by the Destination Marketing Association of North Carolina (DMANC).

“North Carolina’s tourism industry is filled with creative minds, and it is a true honor to receive this award,” said Donna Carpenter, President and CEO of the Cabarrus County CVB. “This project could not have come to fruition without the help of our partners. With their support, we look forward to building on this concept and strengthening the destination’s reputation of ‘Where Racing Lives’ as a result.”

Rooted in visitor research, the “Not Your Ordinary” campaign features images of an actual pit crew from Stewart-Haas Racing suited up in their real, race-day gear interacting with visitors at Cabarrus County attractions and restaurants. The primary goal for the campaign was to showcase Cabarrus County, NC as more than just a racing destination by appealing to consumers on a personal level causing audiences to visualize themselves immersed in motorsports culture and in the midst of authentic racing personalities and venues.

Awards were presented during a banquet following the North Carolina Tourism Leadership Conference held September 29 in Winston Salem. The purpose of the Destination Marketing Achievement Awards is to honor and showcase innovation, best practices, creativity and outstanding efforts and results in destination marketing.

View “Not Your Ordinary” ads here.

About the Cabarrus County Convention and Visitors Bureau
As a destination marketing organization, the CCCVB is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. We also represent and support the interests of the local tourism industry and promote public awareness of the importance of tourism. In 2015, tourism generated $411.58 million in visitor spending, $92.97 million in payroll, $30.73 million in state and local taxes and 4,320 jobs. For more, visit or find us at and @SpeedCityUSA.

Media Contact:
Julie Hinson, TMP
Communications Manager