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CONCORD, NC (January 9, 2023) – The Cabarrus County Convention & Visitors Bureau welcomes Kristina Parese as Social Media Manager. In this role, Parese supports the CVB’s marketing department by managing the Bureau’s social media channels and driving digital marketing programs.

“We’re thrilled to welcome Kristina to our marketing team as we continue to expand and enrich the ways that we connect with our online community and build awareness of this destination and its hospitality partners,” said Cabarrus County CVB President and CEO Donna Carpenter.

Parese joins Explore Cabarrus with marketing experience in content creation, graphic design, social media management and more. She most recently served as Marketing Manager for Bevana and co-founded Mountains 2 Coast Marketing where she developed and executed marketing strategies, planned client events, and managed on-site event activations. Her experience also includes marketing roles with companies such as agency RingoFire, MyWorkChoice, Salsarita’s, and Edison Nation as well as internships with the High Country Grizzlies, AXA, and Clarke Allen Events.

A native of North Carolina, Parese graduated from Appalachian State University in 2016 with a Bachelor of Science in Communication.

To connect with the Cabarrus County CVB on social media, follow @ExploreCabarrus and use #ExploreCabarrus.


About the Cabarrus County Convention and Visitors Bureau
As a globally recognized destination marketing organization through Destination International’s Accreditation Program (DMAP), the CCCVB is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. We also represent and support the interests of the local tourism industry and promote public awareness of the importance of tourism. In 2021, tourism generated $480.8 million in visitor spending, $140.4 million in payroll, $36.1 million in state and local taxes and 4,065 jobs. For more, visit or find us at and @ExploreCabarrus on Twitter and Instagram.

Media Contact:
Julie Hinson, TMP
Cabarrus County CVB