Innovative Cabarrus Destination Guide recognized with two industry awards

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CONCORD, NC (November 5, 2018) – The 2018-19 Cabarrus County Destination & Motorsports Guide received two Tourism Achievement Awards from the North Carolina Travel Industry Association (NCTIA).

The Guide earned a Platinum award for the highest score in the Leisure Marketing category and was chosen as Best Innovation of all submissions in the category for exemplifying an innovative approach to communication, organization or promotion.

“The Destination Guide is an extension of our community,” said Cabarrus County Convention and Visitors Bureau President and CEO, Donna Carpenter. “It’s an honor to represent our partners and be recognized alongside the state’s best destination marketers.”

The purpose of the Tourism Achievement Awards is to honor and showcase innovation, best practices, creativity and the results accomplished through the tourism industry’s marketing efforts. Recipients were honored during NCTIA’s annual conference which was held in Winston-Salem on Tuesday.

Since its release in April 2018, the Guide has taken home four honors after receiving Destiny Awards for Printed Collateral Materials and People’s Choice from the U.S. Travel Association.

This year, the official travel resource for Concord, Kannapolis, Harrisburg, Midland and Mt. Pleasant features four covers which incorporate augmented reality for an enhanced video experience through the Visit Cabarrus app. Download the app in the App Store or Google Play and go to to request a copy of the Guide. The Guide is also available at the Cabarrus County Visitor Center, major Cabarrus attractions, participating restaurants and in all Cabarrus County hotels.

View the 2018-19 Cabarrus County, NC Destination & Motorsports Guide online now:

To learn more about the North Carolina Travel Industry Association, visit

About the Cabarrus County Convention and Visitors Bureau
As a destination marketing organization, the CCCVB is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. We also represent and support the interests of the local tourism industry and promote public awareness of the importance of tourism. In 2017, tourism generated $446.84 million in visitor spending, $106.14 million in payroll, $33.45 million in state and local taxes and 4,580 jobs. For more, visit or find us at and @VisitCabarrus on Twitter and Instagram.


Media Contact:
Julie Hinson, TMP
Communications Manager